Content Marketing Manager
Founded in 2007, Payliance is a trusted leader in payments processing, serving businesses across lending, e-commerce, collections, and gaming industries. With over $50 billion processed annually, Payliance supports more than 40,000 merchant locations and over 350 lending clients, enabling them to streamline payment acceptance, reduce costs, and mitigate fraud risks.
Our Payments-as-a-Service platform processes over 11.5 million transactions monthly, ensuring secure and reliable payment processing. With more than 20 years of industry expertise, Payliance supports four core payment methods: Automated Clearing House (ACH), Remote Check Capture (RCC), Credit/Debit Cards, and Real-Time Payments (RTP), and seamlessly integrates with leading Loan Management Systems.
Backed by Serent Capital, a growth-focused private equity firm, Payliance continues to drive innovation and deliver measurable value to its clients.
Job Summary
The Content Marketing Manager at Payliance is responsible for developing and executing targeted, account-based content initiatives that support both direct sales to consumer installment lending companies and channel partner sales teams. Reporting to the Head of Marketing, this role requires close collaboration with Digital Marketing Operations, Product Development, and Sales Leadership to create content that resonates with key decision-makers in the lending and payments industry. The Content Marketing Manager plays a critical role in driving revenue growth by aligning content strategy with Payliance’s sales and marketing objectives.
Essential Duties & Other Duties:
- Develop and implement a content strategy that supports account-based marketing (ABM) initiatives, aligning with sales and marketing goals.
- Create compelling, industry-specific content tailored to the needs of consumer installment lenders, effectively positioning Payliance’s payment verification, processing, and collection solutions.
- Optimize content across multiple channels, including product solution briefs, blogs, HTML emails, digital ads, eBooks, industry event materials, webinars, website content, organic search initiatives, LinkedIn posts, and Voice of Customer content.
- Develop content that moves target accounts through the sales funnel, from awareness to marketing-qualified accounts, ultimately driving revenue growth.
- Collaborate with Sales Leadership and Product Marketing to create sales enablement materials, such as pitch decks, case studies, and solution one-pagers.
- Work closely with Digital Marketing Operations to ensure content aligns with broader marketing campaigns, execution timelines, and sales goals.
- Leverage 6Sense account engagement data and intent data tools to craft highly targeted content that aligns with buyer intent signals and maximizes lead conversion rates.
- Stay up to date on industry trends, best practices, and innovations in fintech, lending, and payments to inform content strategy.
- Collaborate cross-functionally with internal teams, including Sales, Product, and Digital Marketing, to ensure consistent messaging and brand voice.
- Manage content calendars, workflows, and approvals using project management tools like Asana.
- Maintain compliance with content regulations and best practices in financial services marketing.
- Other related duties as assigned.
Minimum Education and Experience Required:
- Bachelor’s degree in marketing, communications, journalism, or a related field.
- 5+ years of B2B content marketing experience, preferably in payments, lending, fintech, or B2B SaaS.
- Proven experience in developing ABM content and familiarity with the 6Sense platform.
- Strong understanding of lending and payments industry trends and key buyer personas.
- Experience in translating complex financial products into clear, compelling value propositions that support revenue growth.
Preferred Education and Experience:
- Advanced knowledge of HubSpot Marketing Hub for campaign management.
- Experience using CMS platforms (e.g., WordPress) and project management tools (e.g., Asana).
- Familiarity with SEO best practices and content analytics tools.
- Demonstrated use of AI tools (e.g., ChatGPT, Claude, Perplexity, Jasper, Copy.ai) for content research, creation, and optimization.
- Understanding of content compliance requirements in financial services marketing.
Knowledge, Skills, & Abilities
- Strong writing, editing, and storytelling abilities with a focus on clarity and impact.
- Excellent cross-functional collaboration skills, with the ability to work across multiple teams.
- Data-driven mindset, leveraging analytics to inform and improve content strategy.
- Ability to prioritize tasks and manage deadlines in a fast-paced, dynamic environment.
- Creative problem-solving skills, with the ability to craft compelling content that resonates with target audiences.
- Attention to detail and commitment to delivering high-quality content
Work Environment & Physical Demands
In a standard office environment:
- Mix of independent and collaborative tasks
- Primarily desk-based with prolonged computer use
- Frequent interactions with team members and stakeholders, both in-person and virtual
- Occasional in-office meetings with cross-departmental teams
In a remote office environment:
- Remote work from a home office with online collaboration
- Requires reliable internet connection and a quiet, dedicated workspace
- Regular communication with team members and stakeholders via virtual platforms
- Primarily involves sitting for extended periods and working at a computer
- Occasional light lifting, such as laptops or office supplies
- Reasonable accommodations available for individuals with disabilities
At Payliance we offer a competitive and comprehensive benefits package including, but not limited to:
- Competitive salary
- Single and Family Health Insurance plans, including Dental and Vision coverage
- Short-Term and Long-Term disability
- Matching 401(k)
- Competitive Paid Time Off
Job Description Disclaimer |
While we have made the best attempt to document the requirements for this role, this job description is not designed to cover or contain a comprehensive listing of all activities, duties, or responsibilities that may be required of the employee. Duties, responsibilities, and activities may change, or new ones may be assigned at any time with or without notice. |
Equal Employment Employer |
Payliance is an Equal Employment Opportunity and Affirmative Action Employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender perception or identity, national origin, age, marital status, protected veteran status, or disability status.
Payliance will make reasonable accommodations in compliance with the Americans with Disabilities Act of 1990. Reasonable accommodations are available for qualified individuals with disabilities throughout the subsequent application process. |
Sponsorship |
At this time, Payliance cannot transfer nor sponsor a work visa for this position. Applicants must be authorized to work directly for any employer in the United States without visa sponsorship. |