Enhanced Card Verification: Payliance Introduces Visa Account Name Inquiry (ANI) Feature

In today’s digital lending landscape, verifying payment credentials is no longer just about confirming a card’s validity—it’s about building a comprehensive fraud prevention strategy while maintaining seamless customer experiences. For installment lenders facing increased regulatory scrutiny and sophisticated fraud attempts, Payliance’s Card Verify service offers an additional layer of security by integrating Visa’s Account Name Inquiry (ANI) feature.

Beyond Standard AVS: The Evolution of Card Verification

Traditional card verification methods like Address Verification Service (AVS) and CVV validation have served as the baseline for fraud prevention. However, as fraudsters become more sophisticated, these measures alone are insufficient for modern lending operations.

Payliance’s Card Verify service already provides enhanced verification by delivering multiple data points through a unified API, including:

• Network transaction routing information
• Card issuer details
• Country code identification
• Card type classification (debit, credit, prepaid)
• Enhanced AVS responses
• Security validation

Now, with the addition of Visa Account Name Inquiry (ANI), lenders gain a critical new capability: the ability to verify that the name provided by a cardholder matches the name held by their issuing bank.

Visa Account Name Inquiry: Reducing Fraud through Name Verification

Available since April 2024, Visa’s ANI feature is now integrated into Payliance’s Card Verify service, enabling lenders to:

• Receive match results for first name, last name, and full name comparisons
• View standardized response codes (Match, Partial Match, No Match, Not Supported)
• Make data-driven decisions based on name verification outcomes
• Access verification results through the Card Verify Report and Payliance Virtual Terminal

This enhanced verification capability occurs during the standard card verification process, requiring minimal changes to existing workflows while providing substantial fraud protection benefits.

Strategic Applications for Installment Lenders

For lending executives focused on balancing growth with risk management, Card Verify with ANI delivers multiple strategic advantages:

1. Enhanced Due Diligence

Card Verify provides valuable data points to complement existing due diligence processes. By validating a borrower’s card as a legitimate funding or repayment instrument and now confirming name match information, lenders can make more confident decisions while flagging potentially fraudulent applications.

2. Proactive Fraud Identification

The ability to easily identify and filter out cards that don’t meet your acceptance criteria allows for proactive risk management. With ANI, lending operations can immediately identify name mismatches that often indicate synthetic identity fraud—a growing threat in the installment lending space.

3. Streamlined Funding Verification

Card Verify instantly confirms eligible debit cards for loan funding, ensuring a seamless experience for legitimate borrowers while screening out potentially fraudulent applications. The ANI feature adds confirmation that the person requesting funds is the legitimate cardholder.

4. Actionable Insights for Risk Management

Beyond standard verification, Card Verify returns actionable data points, including issuer information, country of origin, and card categories. When combined with name verification, these insights enable sophisticated risk-scoring models that can reduce losses while maintaining approval rates.

Implementation and Integration

Lenders can access the ANI feature through Payliance’s existing Card API, making implementation straightforward:

• ANI can be configured to run on every verification or triggered by specific conditions
• Response codes are standardized for easy integration into existing decision engines
• Results are available in the Card Verify Report for monitoring and analysis

Real-World Value for Leading Lenders

For lenders operating in the installment lending space, especially those serving consumers with limited credit history, Card Verify with ANI addresses several critical business challenges:

• Reduced Fraud Exposure: By verifying name match data, lenders can identify synthetic identity fraud attempts that might otherwise pass traditional verification measures.
• Regulatory Compliance Support: The enhanced verification helps satisfy Know Your Customer (KYC) requirements and demonstrates due diligence in identity verification processes.
• Improved Funding Experience: Legitimate borrowers enjoy faster approvals, while lenders gain confidence that funds are being sent to the intended recipient.
• Data-Driven Risk Management: The comprehensive verification data enables more sophisticated risk models that can reduce losses while maintaining or improving approval rates.

The Future of Verification

As part of Payliance’s comprehensive verification suite, Card Verify with ANI represents the evolution of fraud prevention beyond simple binary checks to a data-rich, multi-factor approach that balances security with customer experience.

For lending executives seeking competitive advantage in a challenging market, implementing enhanced verification solutions like Card Verify with ANI offers immediate benefits in fraud reduction while supporting long-term goals of portfolio growth and operational efficiency.

To learn more about implementing Card Verify with ANI integration in your lending operation, contact Payliance here for a consultation on how this enhanced verification capability can support your specific risk management and growth objectives.